about NORTH of ORDINARY
Still proudly North of Ordinary
Born from the pages of Yukon, North of Ordinary magazine, our retail store carries forward a 31-year legacy of celebrating the people, places, and spirit that make the Yukon—and Canada—extraordinary.
Today, we bring that same storytelling passion into a curated retail experience, featuring North of Ordinary–branded goods, specialty coffees, teas, spices, and housewares.
Rooted in community and authenticity, we aim to enrich everyday life with products worthy of the North of Ordinaryname. Stop by our Main Street location for a coffee, explore what’s new, and continue the story with us.
The End of an Extraordinary Era
After 31 years of publishing and 79 issues of Yukon, North of Ordinary™ magazine, we’re turning the page. It’s been our privilege to celebrate the people, places, and stories that make the Yukon truly North of Ordinary™.
To our readers, partners, and staff—thank you for making every issue possible. We’re proud to close this chapter on a high note, earning 2025 Magazine of the Year from the International Regional Magazine Association.
The torch of Yukon storytelling continues under the title, The Yukon Magazine, with many familiar faces carrying the work forward.
While we’re stepping away from publishing, the North of Ordinary™ brand lives on. Stay tuned here and stop by for a coffee at our Main Street location, where we showcase products and experiences worthy of the North of Ordinary name.
Thank you for 31 unforgettable years.
— Greg & Krystal Karais